Designing Personalized User Experiences for eCommerce: An information architecture
نویسنده
چکیده
For large e-business sites, information architecture becomes more than just what links are at the top of every page. IA becomes a strategic issue because the way that the company itself is organized, and how it does business, is directly tied to how it creates its web site. That is, a company cannot create a user-centered e-business site without being run as a customer-centered company. See any of the current org-chart web sites for cases where this is true.
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